Bautista Returns as PAL President, Aircraft Deliveries Deferred
Less than two months after regaining control of Philippine Airlines, Lucio Tan has silenced critics that doubted his ability to take over the airline once again. Most recently, Tan announced that Jaime Bautista would be returning as the President of Philippine Airlines.
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It was earlier believed that Joseph Chua would replace Ramon Ang as President of PAL. However, Chua has instead taken the role as Vice Chairman of Philippine Airlines, while Lucio Tan retains his position as Chairman.
Tan offered $1 billion to re-acquire the 49 percent stake in Philippine Airlines that he had sold to San Miguel Corporation two years earlier using a number of multi-million dollar loans that have been secured by several creditor-banks.
The composition of the new Philippine Airlines Board cements Tan's control over the airline. In addition to Tan and Chua, Florentino Herrera III, Marianne Raymundo, Carmen K. Tan, Manuel M. Lazaro, Heinrich T. Khoo, and Johnip G. Cua have been appointed to the board. They are joined by Lucio Tan Jr, Michael Tan, Washington SyCip, Antonino Alindogan, Gregorio Yu, Estelito Mendoza, and Alberto Lina. The new board members have replaced representatives of San Miguel Corporation, completing Tan's management take over of Philippine Airlines.
Meanwhile, Bautista confirmed that the airline was in talks with Airbus regarding the deferral of upcoming aircraft deliveries. The deferrals would only affect aircraft slated to be delivered in 2015 and beyond. Bautista says that the current aircraft orders must be reviewed as the carrier currently has a surplus of short to medium-haul aircraft with no destinations to serve.
However, Philippine Airlines will accept delivery of the remaining orders scheduled for delivery in 2014 including three Airbus A321 aircraft and three Airbus A330 aircraft. Although the A330 aircraft are bound for the Middle East, Bautista says that there are no destinations presently allocated for the incoming A321 aircraft. He added that the airline is presently being hounded by overcapacity in the Middle East.
Philippine Airlines was originally scheduled to accept delivery of ten A321 aircraft in 2015, followed by an additional ten in 2016 under the original purchase order that was signed in 2012. In addition to the aircraft deferrals, a decision on additional long haul aircraft will be deferred until further notice as the Tan Group gradually assumes full control once again.
Although Tan announced that Philippine Airlines will continue with its expansion to New York next year, the national flag carrier will be deferring plans to open any new routes in Europe. Aviation industry analysts have long suggested that opening multiple routes from Manila to European cities such as Paris, Frankfurt, and Amsterdam was a risky proposition, and could be better served on a code-share basis through partners such as Etihad. Moreover, the airline should concentrate on building its profitable routes to North America.
The recent announcements represent a shift in direction for Philippine Airlines, which has been ambitiously expanding under the leadership of Ang and San Miguel Corporation. As expected, Tan management is applying the brakes on expansion and taking a more conservative approach, concentrating on strengthening existing profitable routes, rather than entering new risky markets.
Its a good idea to deffer the upcoming aircrafts. Like, they ordered so much planes that they dont even have a route to go to.
ReplyDeleteAlso, its a good thing their reviewing of what to do which they are doing something right on focusing on expanding to NA route than EU. NA will bring PAL more profitability.
Thank god we have a new people to run PAL, SMC was ruining and downgrading PAL in so many ways...
PAL already lost the domestic and regional market. They should concentrate everything on the long haul market which is the most profitable for them.
DeleteNo one never lost, its just Cebu Pacific just dominates Domestic cause its an LCC airline which attracts people. Which how majority Filipinos go with. Cheap Fares, majority doesnt even realize about comfort. But any who, I do agree on expanding on Long Haul Route soon because while Cebu Pacific plans to expand soon. Itll be a rough ride for PAL.
DeletePAL will be ran to the ground by the very same people before Ang and company took over management of the airline and made it profitable again.
ReplyDeleteAng may have turned PAL profitable but the service is turned from bad to shit.
DeleteRSA made a mess out of PAL...
ReplyDeleteIt's just SMC has a deep pockets to buy all this aircraft, but managing them how to be profitable is the thing they lack. And besides, after going back to PHL after 2 years you could see the difference between PAL service before the SMC takeover and after. Hope that they rationalise PR and 2P in domestic flights. They could mount PR flights to CEB, DVO, ILO, BCD during the first and last flights to give business travelers ease.
ReplyDeleteThey should order more A320s for their Domestic flights, lack of A320s is causing PAL too much flight delays and cancellations these past few days.
ReplyDeleteBefore expanding their Europeean destinations, they should focus first on improving their services, their cabins especially the A340s and their sets of cabin crews to gain good reputation. I know that it will be unfair to compare PAL with top tier airlines but I hope they take airlines like SIA and CX as an example on how good reputation can be gained through good services and great cabins. PAL still has a potential. People who go with PAL instead of low-cost carriers do so because of better and slightly wider seats and seat pitch and better services overall compared to LCCs so they should improve in these areas. I hope PAL would never stop its efforts to make it worth-it for customers.
ReplyDelete*European
ReplyDelete@ 10:42 PM 11/4/14: Aer Lingus is a model low-cost airline which is making a lot of money, why? It is very punctual. Its workforce can match Singapore Airlines' efficiency. Its 2-4-2 abreast economy seating (A330s) is its magnetic appeal to passengers. It's economy class food is "so-so" but hey, it is free of charge. They offer free water, coffee, juice during scheduled lunch or dinner. Pay for extra wine or gourmet food. Airplanes are clean. For your information, I flew Aer Lingus last August 11, 2014 from Europe to USA and I pocketed 250 US dollars instead of losing it to Delta, United or American. Paging Philippine Airlines.......you may try this strategy!
ReplyDeleteThe nice extra thing is Aer Lingus' accepting frequent flier mile credits on partners United, British Air, Air Canada, KLM and Etihad, among others. O yeah! How cool!
ReplyDelete