Showing posts with label Zest Air. Show all posts
Showing posts with label Zest Air. Show all posts

Monday, February 9, 2015

Air Asia Studies Manila to Hong Kong Flights

AirAsia Philippines, a division of AirAsia Group, voted World's Best Low Cost Airline for the past six years, is considering expanding its international services from its hub at Ninoy Aquino International Airport in Manila to include Hong Kong, Asia's World City

air asia hong kong to manila flights
Copyright Photo: Angelo Agcamaran/PPSG
When AirAsia Philippines began service in the country from its previous hub at Clark International Airport, it served Hong Kong as one of its initial international destinations. But the airline was forced to suspend this service in 2013 due to insufficient demand and intense competition from Cebu Pacific and Tigerair Philippines, which also competed on the route.

However, since suspending the route and shifting its hub to Manila, the competitive landscape in the Philippine market has changed drastically with industry consolidation, leading to nearly half of the carriers that used to compete with one another joining forces, resulting in considerably less competition. Of the six carriers that once existed, only three major players remain including Philippine Airlines, Cebu Pacific Group, and AirAsia Group.

Although both Cebu Pacific and Philippine Airlines are formidable competitors, the CEO of AirAsia Philippines believes that in spite of the existing competition, demand is huge for AirAsia's flights to Hong Kong. "We have the allocation to do daily flights for Hong Kong, but we are studying it," said Joy Caneba, CEO of AirAsia Philippines.

AirAsia's Manila to Hong Kong flights will compete directly with Cebu Pacific, Philippine Airlines, Cathay Pacific, and Dragonair. But Hong Kong is not the only destination on the airline's radar. Caneba added that the budget carrier is also considering launching direct flights from Kalibo to Shanghai.

Meanwhile, AirAsia is counting down to the resumption of two direct flights, that were temporarily suspended following a network realignment. AirAsia will be re-launching two routes from Manila to Davao and Cebu to Kota Kinabalu on March 27.

AirAsia is the largest low-cost carrier in Southeast Asia and the third largest carrier in the Philippines with a combined fleet of 18 aircraft between its two local affiliates: AirAsia Zest and AirAsia Philippines. AirAsia Philippines is currently in the final stage of completing its full acquisition of ZestAir.

References: Interaksyon

Sunday, February 1, 2015

Air Asia Restores Cebu to Kota Kinabalu Flights

Passengers in the Visayas will have one more destination in Malaysia to visit when AirAsia reconnects Cebu to Kota Kinabalu with four weekly flights. The flights, which will be operated by AirAsia Philippines, will depart every Monday, Wednesday, Friday, and Saturday.

air asia zest
Copyright Photo: Angelo Agcamaran/PPSG
AirAsia Philippines will be utilizing its Airbus A320 fleet to operate the route, which is set to commence on March 27, 2015. When the new service launches, it will be the only direct flight between the two cities. To celebrate the launch of the route, AirAsia is offering promotional fares from as low as P699 each-way. 

According to Joy Cañeba, CEO of AirAsia Philippines, the budget carrier is concentrating on developing hubs outside of Manila. "Part of our commitment is to build connectivity outside Metro Manila," said Cañeba. "We picked Cebu because it's bustling with activities and the traffic from Southern Philippines is growing rapidly. We're thrilled to re-open the Cebu-Kota Kinabalu route to provide the much needed connectivity at affordable fares for Cebuanos and overseas Filipino workers."

In addition to being one of the most highly developed cities in the Philippines, Cebu is home to a thriving shipping, trade, education, and commerce hub. The Mactan-Cebu International Airport is one of the busiest airports in the country with plans to expand further under the management of the GMR-Megawide consortium. As capacity at the airport grows, the airport could become a new transit hub in the Philippines, enabling passengers to avoid the congested Ninoy Aquino International Airport in Manila. AirAsia is not the only budget carrier growing at the airport. Cebu Pacific will be introducing non-stop service from Cebu to Tokyo Narita on March 26.

Cebu is one of the most popular tourist destinations in the country known for its affordable hotels, culinary, and cultural attractions. "Cebu and Kota Kinabalu are wonderful places for adventure and outdoor sports," added Cañeba. "Every visitor would be delighted to know that Cebu has one of the most accessible beaches, resorts, entertainment, shopping, and food districts."

AirAsia Philippines also flies from Manila to Kota Kinabalu every Wednesday, Friday, and Sunday. Kota Kinabalu will become AirAsia's third international destination from Cebu after Seoul Incheon and Kuala Lumpur. AirAsia is the largest low-cost airline in Asia and has been voted the World's Best Low Cost Airline for the past six years at the annual World Airline Awards. 

AirAsia Philippines currently operates a fleet of fifteen aircraft to a number of domestic and international destinations. AirAsia recently introduced non-stop service from Cebu to Davao. The carrier also flies non-stop from Cebu to Manila and Cagayan de Oro.

Friday, January 30, 2015

Air Asia Restores Manila to Davao Route

AirAsia Philippines has announced that it will be restoring its Manila to Davao route at the end of March. The budget carrier plans to offer three daily flights between the two cities, which will complement AirAsia's existing two daily flights between Cebu and Davao.

air asia davao
Copyright Photo: Angelo Agcamaran/PPSG
Flights will begin on March 27, operated by AirAsia's fleet of Airbus A320 aircraft. The addition of AirAsia to the Manila-Davao route is welcome news for travellers as AirAsia becomes the third carrier to operate the route, adding yet another competitor which will help to ensure that airfares remain affordable. 

AirAsia will be offering introductory all-in promotional fares for as low as P799 each way. According to Joy Cañeba, CEO of AirAsia Philippines, the new flights will help to further develop Davao as a major tourist destination. 

"Davao City is an important gateway to Mindanao," said Cañeba. "We are partnering with Local Government Units and various stakeholders in the region to develop products and services to further boost tourism and promote Davao as a major tourist destination to local and foreign visitors."

In addition to being one of the nation's centres of trade and commerce, Davao has a number of attractions to offer tourists from Mount Apo to the Island of Samal. Visitors can enjoy encounters with various wildlife including crocodiles and the Philippine Eagle.

AirAsia Philippines will join PAL Express, Cebu Pacific, and Tigerair Philippines on the Manila to Davao route. AirAsia has been voted the World's Best Low Cost Carrier for the past six consecutive years. AirAsia Group is represented in the Philippines by its two local affiliates, AirAsia Zest and AirAsia Philippines. The two carriers operate a combined fleet of fifteen aircraft to a number of local and international destinations. AirAsia is the largest low-cost carrier in Asia, serving more than ninety destinations across Asia, Australia, and India.

Would you like to visit Davao? Check out our Davao Hotel Promos

Monday, January 26, 2015

Air Asia Zest to Rebrand Under Air Asia Philippines

AirAsia Philippines is one step closer to consolidating ownership of AirAsia Zest after obtaining the approval of the Philippine Senate to acquire majority control of Zest Airways, which currently operates under the AirAsia Zest brand. Once the transaction is completed AirAsia Zest will rebrand and operate under AirAsia Philippines creating a single brand in the country for Southeast Asia's largest low-cost airline.
Copyright Photo: Angelo Agcamaran/PPSG
According to Joy Caneba, Chief Executive Officer of AirAsia Zest, the sale of Zest Airways to AirAsia Philippines was approved by the Senate Committee on Public Services last December. Earlier that year, the House Committee on Franchise also approved the purchase of controlling interest in the carrier. 

"Our lawyers are currently drafting all the required documents," said Caneba. The company will also require the approval of the Securities and Exchange Commission and the Civil Aeronautics Board for transfer of ownership.

As Zest Air was originally created under a congressional franchise, Republic Act No. 9183 requires that any change in the carrier's ownership must be approved by Congress. Zest Airways is currently majority owned by Alfredo Yao. 

Copyright Photo: Angelo Agcamaran/PPSG
When the transaction is complete, Yao will take 15 percent of AirAsia Philippines in addition to cash, while the existing owners of AirAsia Philippines, Antonio Cojuangco, Michael Romero, and Marianne Hontiveros, will each receive a 15 percent stake in the carrier. The remaining 40 percent will continue to be owned by parent company, AirAsia Berhad of Malaysia, led by Tony Fernandes. "We are now awaiting an approval from President Aquino," said Alfredo Yao, current owner of AirAsia Zest.

Meanwhile, Caneba added that once all of the necessary regulatory approvals are obtained, AirAsia Zest would be rebranded to AirAsia within the first six months of the year to create a single, recognizable brand across the entire Philippine market. "I don't see why we have to be distinct from the group," said Caneba. "I want to be part of AirAsia."

Tony Fernandes has long declared his vision of turning AirAsia into the leading brand across the Philippines, taking on established rivals, Philippine Airlines and Cebu Pacific, which currently dominate the market. The Centre for Asia Pacific Aviation believes that AirAsia would benefit from one single brand across the country.

Both AirAsia Philippines and AirAsia Zest currently operate a combined fleet of eighteen aircraft from bases at Ninoy Aquino International Airport in Manila and Kalibo International Airport. Last November, Fernandes announced that he was prepared to invest $500 million in AirAsia Philippines over the next four years.

"We are committing another $500 million once we get the franchise approval," said Fernandes. "That's over a period of three to four years." AirAsia is poised to expand in the Philippines as market conditions improve and congressional hurdles are cleared.

Pacquiao Air Asia
Copyright Photo: Karlo Santos/PPSG
After consolidating the domestic network, Fernandes stated that he intends to double the AirAsia fleet in the Philippines, in preparation for launching new international flights to Japan and Korea. While the airline presently operates flights from Manila and Kalibo, AirAsia has already began the process of developing hubs in Cebu and Davao. In addition, Fernandes has made it no secret that he plans to return to Clark International Airport at some point in the future. 

"As soon as we get the franchise, we should be able to get 15 aircraft. Then I hope we can add about five aircraft a year," said Fernandes. "My aim is to grow Philippines AirAsia in the international market. We are adding more flights in Korea, eventually China, Japan, and Asean, bringing more people to the Philippines like we've done in Indonesia and Thailand."

References: Interaksyon

Wednesday, December 31, 2014

Air Asia Zest Overshoots Runway at Kalibo International Airport

Just two days after an AirAsia aircraft vanished over the Java Sea, another AirAsia aircraft has been involved in an incident in the Philippines, where an AirAsia Zest A320-200 aircraft overshot the runway at Kalibo International Airport.

air asia Z2 272
Copyright Photo: Jet Damazo-Santos / Twitter
The aircraft was landing at Kalibo Airport, one of the primary gateways to the popular resort destination of Boracay Island, when it overshot the runway with 153 people on board that had travelled from the Philippine capital of Manila.

air asia kalibo airport
Copyright Photo: Jet Damazo-Santos / Twitter

Passengers were forced to make an emergency exit using the aircraft's slides. According to a local journalist that was on board the aircraft, Jet Damazo-Santos, the scenes were chaotic as passengers scrambled to disembark from the aircraft.

"Engine was shut immediately, we were told to leave bags, deplane asap. Firetruck was waiting," said Damazo-Santos on her Twitter feed. She noted that nobody appeared to be injured in spite of the aircraft coming to an abrupt halt.

air asia Z2 272
Copyright Photo: Jet Damazo-Santos / Twitter

The flight, AirAsia Zest Z2 272, was travelling from Manila on the night of December 30 in bad weather. The flight was originally scheduled to depart at 3:10pm but did not leave until nearly two hours later. A Cebu Pacific flight that had previously departed for Kalibo was earlier forced to turn back due to the inclement weather.

After disembarking from the aircraft, passengers were taken immediately to the terminal building at Kalibo International Airport, where those needing attention, were provided with medical assistance. A flight attendant on board the aircraft was quoted as stating that the accident happened because of strong winds.

air asia kalibo airport
Copyright Photo: Jet Damazo-Santos / Twitter
Reports revealed that a passenger was taken to hospital due to high blood pressure, while confused passengers were advised that their luggage would not be available until the aircraft could be brought to the tarmac.
AirAsia Philippines released a statement on Tuesday night confirming the incident. "AirAsia Philippines confirms flight Z2 272 from Manila skidded off the Kalibo International Airport runway at 5:43pm upon landing. All 153 passengers and crew were able to disembark safely, no injuries reported. All passengers are now at a hotel assisted by AirAsia staff."

air asia kalibo airport
Copyright Photo: Jun Aguirre/AP

The incident is just the latest in what has been a difficult end to the year for AirAsia, voted World's Best Low-Cost Airline for the last six consecutive years. The incident at Kalibo International Airport comes just hours after wreckage and six bodies were recovered from the sea off the coast of Borneo Island following the disappearance of an AirAsia aircraft enroute from Surabaya to Singapore two days earlier.

Indonesian authorities have confirmed that they have located debris and at least forty bodies belonging to the missing aircraft. A shadow has also been spotted on the sea floor no more than thirty metres deep, which is believed to be the main fuselage of the A320-200 aircraft.

Tony Ferandes, CEO of AirAsia Group, stated that his heart is "filled with sadness" following the news as he made his way to the crisis centre in Surabaya. All 162 people on board the aircraft are believed to have perished in the accident.

Meanwhile, the incident at Kalibo International Airport is the second incident for AirAsia Zest this month. It comes just two days after the tires of another AirAsia Zest aircraft deflated after loading and boarding cargo at Tagbilaran Airport in Bohol. The incident closed the airport as the aircraft blocked the airport's runway, leading to the cancellation of several flights.
air asia Z2 272
"The aircraft involved in the incident at Kalibo International Airport"
Copyright Photo: Angelo Agcamaran/PPSG

"The problem was the flat tires. It happens," said Jenny Tan, Communications Officer at AirAsia Philippines. She added that the incident is normal due to the short runway and presence of potholes. The aircraft's tires were later fixed, enabling the aircraft to resume its flight to Manila.

Monday, November 24, 2014

Air Asia Philippines: The Airline of Champions

After Filipino boxing icon Manny Pacquiao soared to victory recently over unbeaten American Chris Algieri, AirAsia is soaring high as the airline of champions after the airline recently inked a one-year deal with the PacMan to become his official airline.

air asia pacquiao
Image Source: South China Morning Post
Earlier this month, AirAsia signed an agreement with Pacquiao to become the official airline of the eight-division boxing champion. An exclusive aircraft livery was unveiled that features the Philippine boxing sensation on the aircraft's fuselage.

"I am delighted to be part of AirAsia's mission in promoting the Philippines, our Filipino talents, sports, and tourism wonders to the global stage," said Pacquiao at the Press Conference that was held in General Santos.

As part of the new agreement, AirAsia Philippines flew Pacquiao from General Santos to Macau via Manila for his fight against Algieri. Two Airbus A320-200 aircraft featuring the new Pacman livery carried Pacquiao's entourage.

According to Tony Fernandes, CEO of AirAsia Group, the carrier hopes to use Pacquiao's fame to elevate the carrier's profile in the Philippines. "It's a great honor for AirAsia to be chosen as the official airline of team PacMan," said Fernandes. "AirAsia's commitment in the Philippines is anchored on the same dream, to make flying more affordable, more accessible, and to provide the best quality service that every Filipino deserves."

In spite of having two chartered aircraft for his entourage that are capable of seating as many as 189 people each, space was limited on the flights. Both aircraft carried approximately 360 of Pacquiao's team members, friends, and family to and from the fight in Macau.

Commentators joked that Pacquiao may end up in the Guinness Book of World Records as the only boxer to travel with an entourage of that size. In comparison, Pacquiao's entourage was equivalent in size to twenty-four Philippine Basketball Association teams. AirAsia is highly active in the professional sporting community and currently boasts its own team in the Asean Basketball League, the AirAsia Philippines Patriots.

Although this is not the first time that Pacquiao has chartered aircraft to transport family and friends to his fights, this is the first time that he has used two aircraft. The special AirAsia flights were operated by highly experienced flight and cabin crew led by Captain Darren Acorda and Captain Rolando Ching.

According to AirAsia Zest CEO Joy Caneba, in addition to its knock-out low fares for passengers, the carrier prepared special commemorative meals for passengers and the PacMan team. "We have also prepared a special 'Three-punch combo meal' for all our passengers available on board all our flights," said Caneba. "For Pacman's entourage, we are serving our popular in-flight hot meals and kiddie snacks for his children such as Chicken Rice, Pork Adobo, Nasi Lemak, Beef Caldereta, Clubhouse Sandwich, Chicken Tomato Sandwich, and Chocolate Chip Cookies."

Caneba added that this was only the beginning of the partnership with Manny Pacquiao. "Together with Team PacMan, we will bring more tourists to the country, open new routes, provide unmatched connectivity at affordable fares and superb service. We will bring this game to a higher level," said Caneba. 

Plane spotters will be able to spot the special Manny Pacquiao branded aircraft, which will carry the Philippine flag and Pacquiao's logo from AirAsia's Philippine hubs in Manila, Cebu, and Kalibo. AirAsia currently flies domestically to Puerto Princesa, Tagbilaran, and Tacloban. The airline will be adding flights from Cebu to Davao and Cagayan de Oro next month. 

air asia pacquiao
Image Source: AirAsia
The AirAsia-Pacquiao agreement originated back in September in Los Angeles when Pacquiao Associate, Joseph Jose, met Darrin Maki of AirAsia Malaysia. Both gentlemen saw a partnership opportunity because of Pacquiao's frequent need for charter planes during his fights in Macau. In addition to the chartered flights, it is expected that both sides will collaborate on marketing opportunities in the future. 

Although it is not uncommon for airlines to establish partnerships with professional sports teams, it is believed that this is the first time that a professional boxer has entered into such an endorsement. In addition, this is the first type of deal for AirAsia, which has been known for its special logo jets featuring famous personalities such as Taylor Swift. It is the first time a Filipino sports icon has been featured on an aircraft. 

On board the flight to Macau, Pacquaio expressed gratitude for the overwhelming support that he has received in his home country. "I would like to thank the Filipino people for the overflowing support and I am equally thankful that I am with my family, friends, colleagues, team mates, and supporters today in our AirAsia flight to Macau," said Pacquaio. "It's about time to show the rest of the world again what Filipinos are made of."

It is hoped that the new deal will take Pacquiao and AirAsia Philippines to new heights. "We celebrate heroes, guys and girls who come from nowhere and make their dreams come true and inspire the rest of us," said Fernandes. "Congressman Manny's story is an inspiration not only for Filipinos but to all of us who dared to dream the seemingly impossible."

AirAsia has been ranked the World's Best Low Cost Carrier for the last six consecutive years. The carrier currently has established operations in Malaysia, Thailand, Indonesia, Japan, India, and the Philippines. "We are using Manny to promote AirAsia," said Fernandes. "When this opportunity with Pacquiao came, it was too good an opportunity to miss."

air asia pacquiao
Image Source: AirAsia
After the recent victory over Algieri, many boxing analysts are suggesting that Pacquiao is back in fighting form. AirAsia has endured its share of struggles since entering the Philippine market. Let's hope Pacquiao's victory puts AirAsia back in fighting form for the upcoming year. 

Fernandes: $500 Million for Air Asia Philippines

Tony Fernandes, CEO of AirAsia Group, has revealed that Asia's largest low-cost carrier plans to expand its Philippine affiliate with an infusion of $500 million over the next four years. Fernandes has been cautiously optimistic about the Philippine market after his carrier got off to a sluggish start when it entered the market in 2012. But with the consolidation of Air Asia and Zest Air well under way, Fernandes is now ready to look to the future. 

Copyright Photo: Adrian Alzaga/PPSG
"We've put in $100 million already in cash terms, excluding the planes," said Fernandes. "We are committing another $500 million once we get the franchise approval. That's over a period of three to four years."

AirAsia Philippines and AirAsia Zest were forced to scale back operations in the last two years after suffering heavy losses. However, market conditions in the Philippines are improving and AirAsia is poised to expand once again upon receiving congressional approval for consolidation of its two Philippine affiliates.

"As soon as we get the franchise, we should be able to get 15 aircraft," said Fernandes. "Then I hope we can add about five aircraft a year." AirAsia's Philippine operations were previously retracted by 30 percent after consecutive years of losses. In the first half of 2014, the carrier recorded a loss of $14 million. 

However, Fernandes remains optimistic that 2015 will be a turning point and that the carrier will post a profit by the first half of next year as it increases the utilisation of its existing fleet of fifteen Airbus A320-200 aircraft. Air Asia is currently operating its flights out of Manila and Kalibo, with plans to develop Cebu and Davao next month. The carrier was forced to pull out of Clark International Airport due to poor passenger loads, but AirAsia hopes to return at some point in the future. 

Pending the consolidation of domestic flights, Fernandes indicates that Air Asia will be able to double its fleet, particularly in anticipation of new flights to Korea and Japan. The two countries are the Philippines' top sources of foreign tourist arrivals and AirAsia would like to capitalise on the opportunity to help build tourism between the respective countries but Fernandes says that the carrier cannot launch more flights until the Philippines has resolved regulatory issues with Japan and Korea.

Meanwhile, Air Asia will continue to wait for congressional approval to complete its consolidation, which is part of the carrier's strategy to establish profitability within the next few years. Fernandes has made it no secret that he intends to become the industry leader in the Philippines competing head to head with established carriers, Cebu Pacific and Philippine Airlines. 

"My aim is to grow Philippines AirAsia in the international market," said Fernandes. "We are adding more flights in Korea, eventually China, Japan, and Asean, bringing more people to the Philippines like we've done in Indonesia and Thailand." Fernandes added that he feels a strong optimism that his Philippine affiliate has been through the worst. "Our backs have been against the wall and that's actually when we're best. In many ways, we are like the boxer on the ropes."

Air Asia Plans to Develop Hubs in Cebu and Davao

AirAsia is planning to expand its foot print in the Philippines as it prepares to develop new hubs in Cebu and Davao. After moving from its original hub at Clark International Airport to Ninoy Aquino International Airport in Manila, the low-cost carrier has primarily concentrated on flights from Manila and Kalibo. But AirAsia says that its now ready to transform Cebu into one of the largest hubs in the country.

Copyright Photo: Angelo Agcamaran/PPSG
"Air Asia is committed to connecting communities in the Philippines in the region and beyond," said Joy Caneba, CEO of AirAsia Zest." With our newest routes between Cebu and Mindanao, we would like to provide much-needed connections and tap into underserved markets, grow it, as there is definitely great tourism and business potential between these awesome cities."

Air Asia recently unveiled new service from Cebu to the top two tourist destinations in Mindanao: Cagayan de Oro and Davao. The new flights provide Cebuanos and tourists with an alternative option and greater competition in a market that has been largely controlled by Cebu Pacific, the nation's largest low-cost carrier. AirAsia previously launched a hub in Cebu, but pulled out in favour of re-aligning its network and shifting focus to its Kalibo hub. 

"This launching signifies that AirAsia Zest is back," said Caneba. "We are bigger and better with fares that are affordable and flights that are safe, convenient, and fun." The new flights are set to begin on December 12 when the carrier will offer two daily flights to Davao and Cagayan de Oro from Cebu.

Meanwhile, AirAsia is continuing to pursue international expansion, which represents a significant portion of the carrier's revenues. Caneba announced that AirAsia is presently navigating regulatory channels in order to launch new international flights from Cebu to Bangkok, Singapore, and Hong Kong. It is expected that the carrier will be able to launch the new Cebu to Singapore route within the next few months.

"This is just the beginning of our new plans for Cebu as we are set to expand our presence here with new international direct flights and 'fly-thru' products to connect all Filipinos to the rest of AirAsia Group's massive network covering over 88 destinations stretching across China, India, and Australia," added Caneba.

AirAsia Zest is currently operating daily flights between Manila and Cebu. The carrier also provides international service from Cebu to Seoul Incheon, while its parent carrier, AirAsia Malaysia, offers non-stop service between Cebu and Kuala Lumpur. 

AirAsia believes there is enormous growth potential in the Philippines with the sizeable population of more than 100 million people and stunning destinations spread across 7,107 islands. But Cebu is not the only major city that AirAsia has its eyes on. The carrier is also seeking to develop Davao as a hub.

"Davao City is an important gateway to Mindanao and as we expand our operations with new international direct flights and 'fly thru' products, Dabawenyos will now have easy access to AirAsia Group's massive network," said Caneba. AirAsia hopes to attain a load factor of 90 percent on its Cebu to Mindanao services with two daily flights to Cagayan de Oro and two daily flights to Davao.

The carrier also plans to revive the Davao to Manila route by the end of the year and to launch new service from Davao to Kalibo. In addition, an international connection is in the works from Davao to Kota Kinabalu, one of Malaysia's most popular tourist destinations. These new flights are expected to follow soon after the establishment of the Cebu to Davao flights.

"We are excited about opening up the Davao-Kota Kinabalu route and are planning more routes in the future because of the incentives offered by the government," said Caneba. AirAsia plans to make Davao a hub, targeting an 80 percent load factor on flights from the city to the East Asian Growth Area. The government is currently encouraging private sector investment that will improve connectivity throughout the region through discounts on landing fees.

Passengers in Davao will also be able to enjoy connecting service through Cebu to Singapore, when AirAsia launches the new flights in February 2015. "This is just the start since we are cautious about opening new routes but we certainly do have plans," added Caneba.

AirAsia Zest was forced to discontinue flights between Davao and Manila previously as it was not feasible at the time. However, the carrier hopes to restore service within the year. "We were not able to provide the service we would have wanted to provide to our customers in the Manila-Davao route so we closed it down, but we are now ready to do that again and see this as a sustainable route now," said Caneba. She added that the Zest Air and AirAsia merger also contributed to the previous challenges in making the Davao route viable. 

With established operations in Malaysia, Thailand, Indonesia, India, Japan, and the Philippines, AirAsia is the largest low-cost carrier in Asia serving more than 250 million guests with 160 aircraft. The airline was voted the World's Best Low Cost Carrier for the past six years.

Wednesday, November 12, 2014

Air Asia: Clark is Only Viable Secondary International Airport

The Chief Executive Officer of AirAsia Philippines believes that Clark International Airport is Manila's best chance at decongesting flights at Ninoy Aquino International Airport and is the only viable alternative for a secondary international airport.

Image Source: Wikimedia
"We have always believed in the dual airport system," said Maan Hontiveros, CEO of AirAsia Philippines. "We have always believed that this is Clark. It will complement the operations of Ninoy Aquino International Airport."

As affirmation of AirAsia's position, Hontiveros highlighted the resumption of direct flights offered between Clark and Kuala Lumpur by parent company, Malaysia-based Air Asia Berhad. Hontiveros was on hand at Clark International Airport last month to welcome the return of AirAsia to Clark on October 17. The new flights will be operated four times weekly.

AirAsia Philippines last served Clark approximately one year ago when it relocated its primary hub to Ninoy Aquino International Airport after it formed a strategic alliance with what was then known as Zest Airways. "We always said it was temporary," said Hontiveros. "Now we are back." Those sentiments were echoed by AirAsia Group CEO Tony Fernandes earlier this year when he stated that the carrier would one day return to Clark. "We love Clark," said Fernandes.

However, in spite of the return of direct flights between Kuala Lumpur and Clark, it remains unclear when AirAsia will resume flights at Clark as a secondary base. Clark International Airport was previously AirAsia Philippines' primary hub in the Philippines. Hontiveros added that the carrier would be back "sooner than later."

AirAsia Philippines has been concentrating its efforts on improving its strategic alliance with Zest Airways, which now operates as AirAsia Zest. In addition to streamlining operations, AirAsia has been busy infusing its company standards at Zest over the better part of the last year. This resulted in the airline folding up operations at Clark in order to bring their best people to Manila.

"It wasn't practical if we were operating at two places at one time," said Hontiveros. Both carriers now operate out of Terminal 4 at Ninoy Aquino International Airport. Hontiveros added that AirAsia had "lost money and not profited" during its time at Clark International Airport, but that it was to be expected. The irrational competition in the Philippine market with an excessive number of carriers and the high cost of aviation gas all contributed to the inability to generate a profit.

However, with the recent decision of the Supreme Court to limit the increase of gasoline prices on foreign flights, Hontiveros remains optimistic that AirAsia, voted World's Best Low-Cost Airline for several consecutive years, will begin to profit in 2015 at Clark and NAIA.

Meanwhile, officials at Clark International Airport are pleased to see the return of AirAsia to the Pampanga gateway. "I think this is a positive development for Clark Airport," said Emigdio Tanguatco III, CEO of Clark International Airport. "On our part, we will try to keep them satisfied, make sure that all their concerns are addressed and build a better relationship with AirAsia." The airport has struggled to attract a large number of passengers and major carriers due to its distance from Manila and the lack of available public transport. 

Clark International Airport is hoping that AirAsia Philippines will shift its operations once again back to Clark. "We hope based on the conversations with Maan Hontiveros that they are very impressed with the new developments at the airport and that they will try to convince their Manila operations to transfer at Clark," said Tanjuatco.

Hontiveros noted that the return of flights between Clark and Kuala Lumpur is a positive development for both Clark Airport and Air Asia. "We are very happy as passengers are excited about the return of the Clark-Kuala Lumpur flights at Clark Airport and we will continue providing a much better travel experience for our passengers taking their flights at Clark," said Hontiveros. Passengers travelling to Kuala Lumpur from Clark can take advantage of AirAsia's extensive network out of its main hub at Kuala Lumpur International Airport. 

Tuesday, September 9, 2014

Air Asia Zest Transferring More International Flights to Terminal 3

Following the recent completion of the revitalization program at Ninoy Aquino International Airport's Terminal 3, AirAsia Zest has announced that it will be transferring more of its international flights from the highly congested Terminal 4 to the modern Terminal 3.
Copyright Photo: Diego Roxas/PPSG
According to AirAsia Zest, flights operating from Manila to Kota Kinabalu, Macau, and Seoul Incheon will begin flying out of Terminal 3 effective September 15, 2014. The changes apply to the following flights:

  • Z2501: Manila to Kota Kinabalu 
  • Z2502: Kota Kinabalu to Manila 
  • Z2088: Manila to Macau 
  • Z2089: Macau to Manila 
  • Z2084: Manila to Seoul Incheon 
  • Z2085: Seoul Incheon to Manila 
However, international flights to Kuala Lumpur and Shanghai will continue to be operated from NAIA Terminal 4. Earlier this year, AirAsia Group's Chief Executive Officer Tony Fernandes accused the Manila International Airport Authority of unfair treatment over being charged the same fees to operate from the older and congested Terminal 4, compared to the modern and spacious Terminal 3.

"It is just not right. AirAsia and my Filipino partners have invested a fortune, and we are creating lots of jobs. Really, we are being treated third class," said Fernandes. "I feel very bad for my staff. I don't mind operating in Terminal 4, but then charge us appropriately." Fernandes illustrated his point by comparing Terminal 4 to his budget hotel chain, Tune Hotels, while Terminal 3 was compared to Shangri-La. "If I'm in a Shangri-La Hotel, I pay Shangri-La Hotel rates. If I'm in Tune Hotel, I pay Tune Hotel rates. Terminal 4 is a Tune Hotel," added Fernandes.

AirAsia has expressed the desire to transfer more of its international operations to Terminal 4. However, the Manila International Airport Authority has not been able to accommodate them. This has hampered the further expansion of AirAsia to more international destinations from Manila. The carrier has said that the operating environment in the Philippines continues to be challenging, although it expects improved performance in the remainder of the year.

Meanwhile, AirAsia Zest may be mounting new flights from Manila to Myanmar after the carrier was recently granted 1,260 seats to Yangon by the Civil Aeronautics Board. According to Joy Caneba, CEO of AirAsia Zest, the carrier is still evaluating when to begin mounting flights.

"Myanmar will be an alternative destination to Filipino tourists and the Myanmar's government decision to extend visa free privileges to Filipinos last year is welcome support," said Caneba. The news follows the establishment of a new air service agreement between the two countries that provides carriers up to 3,780 weekly seats between Manila and Myanmar, in addition to unlimited traffic rights to Myanmar from points outside of Manila.

Saturday, August 16, 2014

AirAsia Zest Flight Review: Manila to Kuala Lumpur

It was the morning of July 31, 2014 when I arrived at the Ninoy Aquino International Airport (NAIA) Terminal 4 to catch a flight from Manila to Kuala Lumpur, Malaysia via AirAsia Zest. It was my first time to use this carrier for an international flight and sadly, I would say that my expectations were not met. The AirAsia Group has been proclaimed as the ‘World’s Best Low Cost Carrier’ for the last six consecutive years. However, their Philippine affiliates are still in need of much improvement before being worthy of that title.


Copyright Photo: travelling_bk/PFN
The international departure gate at NAIA Terminal 4.
The international departure entrance at NAIA Terminal 4 was crowded with people constantly lining up outside just to get in the terminal because the space inside is very limited. Once you get in, the mandatory security check is performed and passengers are guided to pay the travel tax of Php 1,620, which foreign visitors are exempted from paying. Afterwards, passengers line up for check-in.

Copyright Photo: travelling_bk/PFN
The long lines after the mandatory security check.
As with other airlines, the web-check in was available for this flight but no counter was allocated for people who had availed of this service. I asked the AirAsia ground crew if they would open a dedicated line and I patiently explained to them that it was more convenient for passengers (especially me) to just drop our bags. However, the agent responded that there would be no counter for web-check in as only 3 counters were available for me to drop my baggage. I lined up at exactly 4:20am and was consistently tweeting @AirAsiaPH to show pictures of the crowded terminal. Terminal 4 is horribly inadequate with no live flight information display panels and check-in baggage is manually handled by AirAsia ground crew rather than using conveyor belts.

Copyright Photo: travelling_bk/PFN
Patiently waiting for more than 25 minutes for check-in.
I reached the check-in counter at 5:00am and was assisted by a member of the AirAsia ground crew who had just assisted two elderly people with their excess baggage. To my surprise, I observed that the female agent was not helpful, patient, or empathetic to the elderly passengers. I was standing in front of her doing my check-in and she suddenly blurted out, "Naiinis na ako sa dalawang matandang ito, hindi marunong umitindi. Eh inililipat mo lang sa kabilang bag, dapat doon sa kabila." ("These two seniors cannot understand what I mean. They keep on transferring their stuff from one baggage to the other.") Without excusing herself, she interrupted my check-in, turned her back on me, and went back to the elderly passengers to explain in an impatient tone what they needed to do with their baggage. Then she abruptly reappeared to finish my check-in. As I passed by the two elderly passengers, I overheard the man say, "Ang hirap naman sa pasahero. Senior na nga kami tapos ganito pa." ("This is just so inconvenient. We are already seniors and we need to experience things like this.")

Copyright Photo: travelling_bk/PFN
The impatient AirAsia staff member that was not helpful towards
the two elderly guests.
Copyright Photo: travelling_bk/PFN
Another shot of the unhelpful employee during boarding.
It was nearly an hour before I reached the line to pay the terminal fee of Php 550 and I could still see the two elderly folks fixing their luggage. When I was about to line for immigration, I saw the old man approach the AirAsia agent once again to check again if the weight of his luggage was already good. She impatiently explained once again what they needed to do in the same raised tone of voice and literally turned her back on them to finish her check-in duties. As my passport got stamped by the immigration officer, I turned my back to glance at the two elderly people now being helped by a security officer to get their luggage down to the required weight. It was painful to observe this AirAsia agent put these elderly guests through such an exhaustive and frustrating experience regardless of who was at fault.

Copyright Photo: travelling_bk/PFN
The snack bar found inside the pre-departure hall.
Copyright Photo: travelling_bk/PFN
The limited seats inside the pre-departure hall.
Copyright Photo: travelling_bk/PFN
The boarding gates finally opened.
The pre-departure area for international flights at NAIA Terminal 4 was as limited in size and amenities as the check-in area with just a make-shift snack bar to the right of the boarding gate. As I finished buying my coffee, I saw the elderly passengers walk into the waiting lounge and sit in the front row of seats. The boarding of the aircraft started at 6:30am, which was 20 minutes later than the expected time for boarding. Since it was raining, we were not asked to walk on the ramp but were instead brought by an AirAsia bus. The aircraft that they used was the same as the one I had reviewed on my Puerto Princesa flight. It had the old Zest Airways livery and carried the registration: RP-C8990.

Copyright Photo: travelling_bk/PFN
The middle aircraft was the one used for our flight.


Copyright Photo: travelling_bk/PFN
Cebu Pacific taxiing for the runway at NAIA.
The flight departed at 7:15am, which was 35 minutes later than the scheduled time of departure. I cannot really say much about it because air traffic congestion at NAIA will likely be blamed. Several minutes after departure, the seat belt sign was turned off.

Copyright Photo: travelling_bk/PFN
My window view after take-off.
An announcement was later made that people who had pre-booked hot meals would be served first, followed by the other remaining passengers. The pre-booked meal cost Php 135 online and if bought on board, it would cost Php 200.

airasia in-flight meal
Copyright Photo: travelling_bk/PFN
Korean Beef Stew with Complimentary Strawberry Yoghurt
I opted for Korean Beef Stew and was surprised that it comes with a complimentary strawberry yoghurt. It was good for a quick breakfast and I would say that the taste was not as bland as I expected. After eating, I found the time to check out AirAsia's in-flight magazine, Travel 3sixty.

Copyright Photo: travelling_bk/PFN
The in-flight magazine and safety instructions.

Copyright Photo: travelling_bk/PFN
It's not bad to carry your own personal device. Got bored during flight.
It was still the July issue and it had more interesting topics compared to Cebu Pacific’s Smile Magazine. However, the in-flight menu was missing, even at the empty seat beside me as well. There was nothing much to review of the cabin crew's performance but I noticed that trainees were serving us. They just patiently followed the seasoned crew members on how to assist guests during the flight. After about three and a half hours, we landed later than scheduled at Kuala Lumpur International Airport 2.

Copyright Photo: travelling_bk/PFN
The tallest Air Traffic Control Tower can be seen at KLIA 2.
  • Check-in Process (1/10): AirAsia has only 3 international counters at Ninoy Aquino International Airport Terminal 4 and nothing has been designated for web check-in passengers.
  • In-Flight Entertainment (N/A): As expected, no IFE as this is a low-cost carrier.
  • Food (7/10): The food had taste and it was still hot when it was served to me. 
  • Cabin Crew (8/10): I felt that the cabin crew were confident in assisting guests during the flight.
  • Baggage Handling (2/10): I gave this score not because my baggage was lost, damaged or stolen, but rather because I want to see my luggage handled upon check-in by a conveyor belt, instead of an employee.
  • Seat Comfort (7/10): As expected with any low-cost carrier.
  • Overall (5/10): Gave this score due to the pre-flight encounter with the AirAsia ground crew.
I would definitely say that AirAsia Zest would be my last option if I was to fly again on an international flight with a low-cost carrier. They did not offer the convenience or seamless experience at the airport that I was expecting from checking in online in advance. It was a good thing I headed early to the airport. In addition, the incident that I observed with the elderly couple was disappointing from a customer service standpoint and should be addressed by AirAsia Zest management. I certainly hope that a video will not be necessary just to prove my point. Although web check-in guests are not accommodated on international flights, I certainly hope that passengers that take advantage of AirAsia's new Premium Flex service will be accommodated accordingly by AirAsia's Philippine subsidiaries.


Pictures of Kuala Lumpur International Airport 2 (Low Cost Carrier Terminal):

klia 2
Copyright Photo: travelling_bk/PFN
AirAsia Aircraft Parked at KLIA 2.
Copyright Photo: travelling_bk/PFN
Walkalators in order to get to the baggage claim area.
klia 2
Copyright Photo: travelling_bk/PFN
"Selamat Datang" or "Welcome" in English.
klia 2
Copyright Photo: travelling_bk/PFN
That is how far you need to walk from the gates. This shot was
taken at the bridge connecting the two bays of KLIA 2.

Wednesday, August 13, 2014

AirAsia Launches New Premium Flex for Business Travelers

AirAsia has once again revolutionized the experience of travelling by introducing a new product known as, "Premium Flex." The service was launched last Monday, designed to cater to business travellers who often have unpredictable schedules, but at the same time expect comfort and convenience during flights.

Copyright Photo: AirAsia

The AirAsia Group has seen growing demand for business travel and would like to make the experience more exciting and relevant to their passengers. According to Kenny Wong, AirAsia Group's Head of Ancillary, “With unpredictable schedules that business travellers keep, Premium Flex offers a peace of mind and convenience to change their flights at their fingertips, via their computer or handheld devices. It is the best deal in town as we offer the lowest fares while providing services and products at the highest quality.”

Under the Premium Flex program, business travellers can enjoy the flexibility to seamlessly change their flights even two hours prior to their scheduled departure for no additional fee. In addition, passengers are permitted to change their flight up to two times without incurring additional change fees. Passengers may change their flights up to two hours prior to their original flight, or up to three hours for any subsequent flights. Passengers travelling on board AirAsia X have until four hours prior to the scheduled departure to change flights.

As the world's best low cost airline for the last six consecutive years, AirAsia is raising the bar in the industry once again as it becomes the first low-cost carrier in Asia to offer a product designed exclusively for the needs of business travellers. The airline is constantly seeking to innovate and improve their products and services to fit the demands of consumers. "Ancillary income contributes around 20% of our revenue and we are determined to boost this further with new products and services," said Tony Fernandes, AirAsia Group Chief Executive Officer. "The flexibility and other perks are designed to provide a travel experience with high satisfaction standards which I am confident will be a hit.”


All AirAsia flights (except for Sri Lanka) will offer the Premium Flex product, which passengers can enjoy aboard both AirAsia and AirAsia X. Passengers can take advantage of a number of exclusive benefits including:

  • 20 kg checked baggage allowance
  • Pick A Seat Standard or Premium Seats (subject to availability)
  • Xpress baggage (Priority Baggage)
  • Xpress boarding (Priority Boarding)
  • Guests are allowed to change their flights up to 2 times with no change fee
  • Flight changes originating from the Philippines (PQ and Z2) may be done 3 hours before the scheduled time of departure.
  • If you are BIG points user, you will earn 1 point for every RM1 you pay

In order to enjoy the benefits of Premium Flex, Philippine travellers will need to pay an additional fee of just Php 520 for AirAsia Philippines flights. By upgrading to the Premium Flex service, passengers can enjoy savings of up to Php 4,200. "For a traveller who is conscious about costs, for example, you'll be able to get certain amounts of flexibility, and additional product offerings," said Fernandes.

Sources: CAPA,AirAsia

Thursday, August 7, 2014

AirAsia: World's Best Low Cost Carrier for 6 Consecutive Years

Malaysia head-quartered AirAsia was once again named as the "World's Best Low Cost Airline" and "Asia's Best Low Cost Airline" at the recent World Airline Awards in Farnborough, UK. This is the sixth consecutive year that AirAsia has earned the award, which is regarded as one of the most prestigious in the airline industry, demonstrating a global benchmark of airline excellence.

AirAsia CEO Tony Fernandes receiving the award for
'World's Best Low Cost Carrier'
Copyright Photo: AirAsia Group
The ranking is based on a survey of 18.9 million passengers worldwide measuring 41 key performance metrics of an airline's products and services. The most recent survey was conducted between the months of August 2013 and May 2014 covering almost 245 airlines. In the Philippines, AirAsia is represented by local affiliates, AirAsia Philippines and AirAsia Zest.

Tony Fernandes, Chief Executive Officer of AirAsia Group received the award and thanked guests for their valuable feedback and criticism which allows the airline to improve its service. The airline started twelve years ago with two ageing aircraft with six routes. That has since grown to a fleet of 160 aircraft, flying to 95 destinations, and serving nearly 250 million guests annually. Fernandes also attributed the airline's success to the support it gets from airport authorities, which they invite to work as a team. Through Fernandes' vision of constant change and innovation, AirAsia continues to be one of the world's best airline companies.

Meanwhile, Fernandes announced the return of AirAsia Japan and the launch of AirAsia India. “This year, we are proud to announce a comeback in the low cost carrier market in Japan with new partners and investors. We shall re-emerge with a greater strategy and business plan in our quest to revolutionize Japan’s LCC segment," said Fernandes. "We are also ecstatic with the grand launch of AirAsia India, our latest affiliate committed to innovatively tap into India’s under-served aviation market, and becoming the obvious choice for low cost travel in India, via lowest fares and unparalleled service and product options.”

The AirAsia Group boasts the youngest fleet of Airbus A320 aircraft in the world across all of its affiliates in Indonesia, Thailand, the Philippines, India and Japan. It is best known for its consumer-friendly products and services, everyday low fares, and extensive route network throughout Asia, India, and Australia.

With a mission to change air travel in the region, AirAsia has been regarded as the market leader and innovator in travel and technology. In addition to flights, AirAsia prides itself on its convenient online and mobile booking options, downloadable interactive travel guides, self check-in system, and a number of other innovative features that represent the latest in airline trends.

Sunday, July 13, 2014

Air Asia Unveils Solaire Branded Aircraft

AirAsia Philippines in partnership with Solaire Resort and Casino have unveiled the first consumer branded aircraft in the Philippines. An AirAsia Airbus A320 has been wrapped in a brightly coloured livery that proudly displays the Solaire logo in an effort to promote the company and tourism in the Philippines.

Image Source: Manila Bulletin
The Airbus A320 will be embarking on its maiden flights this July to AirAsia destinations throughout the Philippines and Asia. Solaire Resort and Casino now becomes the first consumer brand in the Philippines to fully wrap and brand a commercial aircraft.

According to officials at Solaire Resort, the dynamic collaboration between these two vibrant brands represents a step forward in an on-going effort to create modern leisure and travel experiences for clients.

"This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets," said Solaire Resort and Casino Board Director Donato Almeda. "This unprecedented branding project in the Philippines may be taken as a 'leadership statement' which attests to Solaire's strong growth momentum in the industry." He added that the company is raising the bar and this time, they are taking it to the skies.

Solaire's branding is currently visible on one aircraft. However, the company has not ruled out branding additional aircraft in the future. For now, the campaign is scheduled to continue until 2016 with the goal that this high impact advertisement in the sky will generate plenty of hype and publicity as the partnership progresses.

"This aircraft branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights," said Solaire Vice President of Brand & Marketing Jasper Evangelista. "We have created amazing moments for our customers since Solaire launched last year, and now we're aiming to further connect with our local and foreign guests and travellers by reinforcing our brand presence in the country's airports."

Image Source: Solaire Resort & Casino
Officials from both companies hope that the two young dynamic brands will be able to generate further synergies as this marketing initiative sets the stage to opening new revenue streams for both companies. "AirAsia Philippines is a sociable and innovative brand," said Maan Hontiveros, CEO of AirAsia Philippines. "We also take pride in our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism."

Solaire Resort and Casino has earned a strong reputation in Manila and across the Philippines for its top class luxurious accommodations, world-renowned Philippine hospitality, and unparalleled brand of service. "We are thrilled to carry Solaire's brand in the sky and on the ground at the airports here and abroad, extending to as far as our destinations in Malaysia, China, and Korea," added Hontiveros.  

Saturday, July 12, 2014

AirAsia Philippines Eyes Flights to Myanmar

AirAsia Philippines, along with sister carrier, AirAsia Zest, are seeking to launch flights to Myanmar as part of their on-going international route expansion.

Copyright Photo: Angelo Agcamaran/PPSG
In an application filed with the Civil Aeronautics Board, AirAsia Philippines is requesting 1,260 seat entitlements between Manila and Yangon after the Philippines and Myanmar recently concluded a successful round of air negotiations. Meanwhile, AirAsia Zest is seeking an allocation that would permit up to seven weekly flights between Manila and Yangon.

AirAsia Group is competing directly with Cebu Pacific for entitlements. Last month, both Cebu Pacific and partner carrier, Tigerair Philippines each submitted an application to the Civil Aeronautics Board seeking 1,260 weekly seats between Manila and Yangon.

According to Carmelo Arcilla, Executive Director of the Civil Aeronautics Board, Myanmar offers much potential for Philippine carriers. "Myanmar is a rapidly growing economy of about 60 million people, with a potential for the development of direct connectivity with the Philippines," said Arcilla. Last year, it was revealed that the Philippines and Myanmar were seeking an agreement to enable visa-free access between both countries for a set period of time.

Under the new air agreement, designated carriers from each country are permitted to fly up to 3,780 seats per week, representing approximately 3 flights daily. However, the agreement permits unlimited traffic rights between all points in Myanmar and all points in the Philippines outside of Manila.

Friday, July 11, 2014

AirAsia Zest Launches Fly-Thru Service to Australia

In likely what is a competitive response to Cebu Pacific's upcoming launch of long haul low-cost flights to Australia, AirAsia Zest has announced that it will be offering a "Fly-Thru" service from Ninoy Aquino International Airport in Manila to Sydney, Melbourne, and Adelaide in Australia.

Copyright Photo: Angelo Agcamaran/PPSG
Although Cebu Pacific will be operating direct flights from Manila to Sydney, AirAsia's service offers a convenient one stop connecting service to three major Australian gateways through Kuala Lumpur International Airport's brand new Terminal 2.

According to officials from AirAsia Zest, introductory promotional fares to Australia from the Philippines will start as low as P5,609 one-way including all taxes and surcharges. Passengers will enjoy seamless transit, hassle free luggage check-in and convenient connections from the Philippines to Australia.

"Fly-Thru allows AirAsia Zest guests to seamlessly connect on multiple flight legs on certain flights without needing to pass through immigration, collect bags, check-in between flights or have a transit visa," AirAsia said in a statement. "Bags will be automatically checked through to the final destination."

AirAsia Zest CEO Joy Caneba highlighted that the new service will not only offer a pleasant and convenient travel experience for passengers but would also help to boost tourism and encourage overseas workers to come home more often with the affordable fares.

"We offer guests the convenience of connecting seamlessly at low fares and at the same time ensuring that our guests enjoy only the best quality service from us," said Caneba. "The seamless connectivity and convenience of travelling between the Philippines and Australia via our Fly Thru service will further boost tourism and encourage our Filipino overseas workers to come home as often as possible."

Image Source: Wikimedia
Passengers will enjoy the convenience of departing from the smaller Terminal 4 at Ninoy Aquino International Airport where they will board an AirAsia Zest A320 flight bound for Kuala Lumpur. Upon arriving at Kuala Lumpur International Airport Terminal 2, passengers carrying the onward boarding pass to Australia will be asked to proceed to International Transfer and go through a security check prior to boarding the flight to Australia operated by a 377-seat Airbus A330-300 of AirAsia X, the long haul division of AirAsia.

Unlike budget carrier flights operated by Cebu Pacific, passengers travelling with AirAsia have the opportunity to choose between either Economy Class or Business Class. AirAsia X aircraft also feature a "Quiet Zone" where guests aged 12 and under are not permitted to sit. AirAsia X aircraft are equipped with 365 seats in Economy with a nine-abreast configuration, while 12 seats are offered in Business Class.

air asia premium class
Image Source: AirAsia
AirAsia X's Business Class offers a real business class seat that features the ability to recline into a Premium FlatBed. Seats are also equipped with personalised reading lights, foldaway tables, adjustable foot rests and head rests, as well as a universal power socket.

For in-flight entertainment, guests have the option of reserving a Samsung Galaxy Tablet featuring the latest box office movies, television shows, hours of video games, and music. Each tablet boasts a 10.1" HD quality widescreen display and up to 10 hours of battery life. Complimentary headsets are provided with each reservation. All guests may also earn points from AirAsia's BIG Loyalty program

air asia samsung galaxy tab
Image Source: AirAsia
Officials from AirAsia Philippines have previously expressed interest in launching their own long haul division under the AirAsia X brand from Clark International Airport. However, officials from AirAsia X dismissed the idea suggesting that it was premature given the need to first establish the AirAsia brand profitably in the Philippines.