Air Asia Unveils Solaire Branded Aircraft

AirAsia Philippines in partnership with Solaire Resort and Casino have unveiled the first consumer branded aircraft in the Philippines. An AirAsia Airbus A320 has been wrapped in a brightly coloured livery that proudly displays the Solaire logo in an effort to promote the company and tourism in the Philippines.

Image Source: Manila Bulletin
The Airbus A320 will be embarking on its maiden flights this July to AirAsia destinations throughout the Philippines and Asia. Solaire Resort and Casino now becomes the first consumer brand in the Philippines to fully wrap and brand a commercial aircraft.

According to officials at Solaire Resort, the dynamic collaboration between these two vibrant brands represents a step forward in an on-going effort to create modern leisure and travel experiences for clients.

"This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets," said Solaire Resort and Casino Board Director Donato Almeda. "This unprecedented branding project in the Philippines may be taken as a 'leadership statement' which attests to Solaire's strong growth momentum in the industry." He added that the company is raising the bar and this time, they are taking it to the skies.

Solaire's branding is currently visible on one aircraft. However, the company has not ruled out branding additional aircraft in the future. For now, the campaign is scheduled to continue until 2016 with the goal that this high impact advertisement in the sky will generate plenty of hype and publicity as the partnership progresses.

"This aircraft branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights," said Solaire Vice President of Brand & Marketing Jasper Evangelista. "We have created amazing moments for our customers since Solaire launched last year, and now we're aiming to further connect with our local and foreign guests and travellers by reinforcing our brand presence in the country's airports."

Image Source: Solaire Resort & Casino
Officials from both companies hope that the two young dynamic brands will be able to generate further synergies as this marketing initiative sets the stage to opening new revenue streams for both companies. "AirAsia Philippines is a sociable and innovative brand," said Maan Hontiveros, CEO of AirAsia Philippines. "We also take pride in our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism."

Solaire Resort and Casino has earned a strong reputation in Manila and across the Philippines for its top class luxurious accommodations, world-renowned Philippine hospitality, and unparalleled brand of service. "We are thrilled to carry Solaire's brand in the sky and on the ground at the airports here and abroad, extending to as far as our destinations in Malaysia, China, and Korea," added Hontiveros.  


  1. Is this even good for Solaire? I'm a marketing graduate yet I can't see the value of this. Yes, this would create a buzz but something is wrong with this. Commonly, we see advertisements wrapping vehicles on buses and these are "masa" products. Is Solaire targeting the masses? Even though the ad wraps an aircraft, it still doesn't give the elan feel. It gives off a "masa" feel. To add, they chose an LCC. No offense to AirAsia Zest.

    1. Use your head, stupid. The reason why they were doing the add/campain is to promote the casino/resort to their vast destination througout asia not just the Philippines itself. It will not just boost the sales of both airline and the resort but the tourism sector as well. I thought you'd studied marketing or you just got your diploma at Recto University???!!!

    2. Sorry to burst your bubble but I did graduate from one of the top four universities in the country. If you would take more time to think, Sir/ Ma'am, about the the possible implications of this ad campaign on their general branding strategy you might also have some seconds thoughts because mainstream branding isn't really followed for high- end product and services. (eg. look at Macau and Vegas hotels) Then again, you are too busy putting mud into the face of others unlike the latter one who commented and didn't say a single bad word.

  2. This is not for the Filipino masses..

    They can use this to bring in mainly chinese and other Asean high rollers.,

  3. I was thinking why ther is a construction near solaire to NAIA
    I think because of the airline and solaire partnership or plan from the gorvernments to improve NAIA

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