AirAsia: World's Best Low Cost Carrier for 6 Consecutive Years

Malaysia head-quartered AirAsia was once again named as the "World's Best Low Cost Airline" and "Asia's Best Low Cost Airline" at the recent World Airline Awards in Farnborough, UK. This is the sixth consecutive year that AirAsia has earned the award, which is regarded as one of the most prestigious in the airline industry, demonstrating a global benchmark of airline excellence.

AirAsia CEO Tony Fernandes receiving the award for
'World's Best Low Cost Carrier'
Copyright Photo: AirAsia Group
The ranking is based on a survey of 18.9 million passengers worldwide measuring 41 key performance metrics of an airline's products and services. The most recent survey was conducted between the months of August 2013 and May 2014 covering almost 245 airlines. In the Philippines, AirAsia is represented by local affiliates, AirAsia Philippines and AirAsia Zest.

Tony Fernandes, Chief Executive Officer of AirAsia Group received the award and thanked guests for their valuable feedback and criticism which allows the airline to improve its service. The airline started twelve years ago with two ageing aircraft with six routes. That has since grown to a fleet of 160 aircraft, flying to 95 destinations, and serving nearly 250 million guests annually. Fernandes also attributed the airline's success to the support it gets from airport authorities, which they invite to work as a team. Through Fernandes' vision of constant change and innovation, AirAsia continues to be one of the world's best airline companies.

Meanwhile, Fernandes announced the return of AirAsia Japan and the launch of AirAsia India. “This year, we are proud to announce a comeback in the low cost carrier market in Japan with new partners and investors. We shall re-emerge with a greater strategy and business plan in our quest to revolutionize Japan’s LCC segment," said Fernandes. "We are also ecstatic with the grand launch of AirAsia India, our latest affiliate committed to innovatively tap into India’s under-served aviation market, and becoming the obvious choice for low cost travel in India, via lowest fares and unparalleled service and product options.”

The AirAsia Group boasts the youngest fleet of Airbus A320 aircraft in the world across all of its affiliates in Indonesia, Thailand, the Philippines, India and Japan. It is best known for its consumer-friendly products and services, everyday low fares, and extensive route network throughout Asia, India, and Australia.

With a mission to change air travel in the region, AirAsia has been regarded as the market leader and innovator in travel and technology. In addition to flights, AirAsia prides itself on its convenient online and mobile booking options, downloadable interactive travel guides, self check-in system, and a number of other innovative features that represent the latest in airline trends.

2 comments:

Powered by Blogger.